Stephen King is the man. Honestly. He become one of the richest men in the world by simply writing his ideas down on paper. No employees. No angel investors. Didn’t even need to rent an office. That is hustle on a genius level. But here’s the thing… His ideas aren’t that great. They aren’t that… Continue reading
Post Category → Client Getting
It’s Time To Rethink The Oldest And Most Hated Profession In The World…
If you engage in this profession (either as a provider or receiver) you can expect to get called names like: “Loser” “Slimy” “Dirty” “Primary reason for all of society’s problems” And a whole host of other uninformed, delusional, and idiotic phrases/names/insults. However, (and perhaps this is the real reason WHY this profession is hated) if… Continue reading
How I Doubled Email List Revenues In 3.285 Weeks
Before I share with you the strategy, I need to make two things very clear: 1. This is going to be sort of a long email. It’s got lots of good stuff in it. It will also make you a lot of money. 2. If you aren’t using email to sell, then drop everything you’re… Continue reading
When Things Go Wrong In Business
The other day I promised you a video teaching you about the various “proofing mechanisms” that I use in my sales letters to drastically improve conversions for my clients and myself. However… Something happened this week that I need to share with you in this email to warn/teach you so that you can avoid similar… Continue reading
Double Your Ad’s Revenues By Doing It All Backwards
Two weeks ago I made $4.04 for every $1 spent in ads. This week I am averaging $8.30 for every $1 spent in ads. What changed? I didn’t change the ad creative. I didn’t change my target audience. I didn’t change my price. I didn’t change the services that I was offering. I didn’t ad… Continue reading
Monday Rant
#1. I love my clients/customers. I really do. #2. I love when you guys contact me to ask for advice/tips. It is truly flattering and motivates me to work even harder. But… Please, please, please stop asking me this question: “What is the minimum I have to do to make X amount of dollars?” Please…. Continue reading
Skunk Lady Exposes “Marketing Complexity”
Social media. SEO. Direct Mail. Media Buys. Email. Content Marketing. Shall I continue? There seems to be this idea floating out there in the Internet marketing world that Complexity = Success. “Multi-channel marketing or die.” Ha! I can’t think of worse advice for the yet-to-be-successful than “diversification of your marketing channels”. Forget that. Instead, what… Continue reading
Marketing’s Little “Game Of Thrones” Secret
George RR Martin is a bagillionaire because he perfected one small bit of writing advice: “Kill your darlings often and early” In writing it means: Don’t hold on to your bad ideas/characters/plots so long that you ruin the story. No. Ole’ Georgie doesn’t have any problem killing off characters that have run their course. And… Continue reading
We Are Making This Harder Than It Needs To Be
True Confessions: I love pain. I run 100 mile races for fun. I procrastinate all the time. I hold on to grudges long after their time has come and gone. And worst of all… I try to do everything myself in my business. Admit It. You Love Pain Too. You know you should be working… Continue reading
What A Mama Grizzly Can Teach You About Making More Money
Think on this: A mother bear experiences no fear in defense of her cubs. Why? Because her focus is entirely outside of herself. I have really bad days where work is that last thing I want to do. I complain as much as anyone else. I am a human being. But the reality is, that… Continue reading