Skunk Lady Exposes “Marketing Complexity”

Social media. SEO. Direct Mail. Media Buys. Email. Content Marketing. Shall I continue? There seems to be this idea floating out there in the Internet marketing world that Complexity = Success. “Multi-channel marketing or die.” Ha! I can’t think of worse advice for the yet-to-be-successful than “diversification of your marketing channels”. Forget that. Instead, what… Continue reading

The Barkless Dog That Bites

“Hype is for hosers.” That was a subject line from one of Ben Settle’s best performing emails. (In case you don’t know, Ben Settle is the KING of selling through emails). And it also happens to be 100% true. Let me give you an example: Sometimes, when I am running on trails through Forest Park… Continue reading