Not just a little bit no… but argue-with-me-till-the-day-I-die certified no.
Sometimes, as a person who makes their living online it’s pretty darn easy to forget that.
Let me give you an example:
Yesterday, for some reason, the trolling gods decided to visit me with their vengence.
I was getting hammered via email, Twitter, and Facebook.
I don’t know why.
But here’s the worst part, I completely forgot my own rule which is:
Never bait the troll.
I responded to each and every one.
In total, between responding and thinking about responding I probably spent two hours dealing with these idiots.
And guess how much money I made from all that effort?
If I had an employee who spent two hours “working” and they ended up making me $0.00, they would be fired on the spot.
Isn’t my time worth more than $0.00 per hour?
Yes. Yes it is.
And so is yours.
Here’s the lesson:
In business there is only one truly finite/limited resource that you have at your disposal:
You can’t waste it.
And that doesn’t just mean not watching YouTube videos.
It also means avoiding engaging in ANY activity during your working hours that DOESN’T result in additional revenue gains.
It could be as simple as spending two extra hours deciding on a font color or it could be spending a week and a half “perfecting” your business plan when you know deep inside it was already finished a month ago.
And it also extends to hiring out for services.
For example, for $97 you can hire me (an award-winning copywriter with over 400 satisfied clients since February) to write you a sales page that sells.
How long do you think it would take you to write a sales page as good as I will write it?
Four hours? Six hours? 10 hours?
Either way, if you think your time is more valuable than $25 an hour than hiring me to write your sales page is the ONLY logical move for you to make.
This is how businesses grow.
You hire me to write your page, you get four hours back of your day which you can spend on building your business with your unique and specific talents.
The page you get back is better than if you had done it yourself.
You’ve “force-mulitplied” your ability to make money.
I hate this phrase, but it literally is a no-brainer.
So, stop wasting your time, start using leverage to build your business, and let me make you some money.
To your success,