No thanks. When you’re pitching a joint venture (JV) “no thanks” is the second worst response you can get. What’s the worst? No response at all. If you’re looking to turn a profit online, a JV could be your Holy Grail. They’re fast, effective, and can pay long term dividends. Problem is, much like the… Continue reading
Post Category → Copywriting
My Sexiest Client Just Got A 55% Open Rate On Her Recent Email Blast… Here’s How I Did It.
I have a really hot client. I mean, drop-dead, “let’s make babies together”, gorgeous client. I first met her back in 2008. In 2009 we got married. And we did end up making a baby… And ever since then I have been busting my copy chops all up in her online business. Recently we launched… Continue reading
13 Damn Good Places To Swipe Swipes
The Freebies The Agora Newsletter These guys are so damn smart. They have centralized their sign up for “junk-mail” so that you can sign up for all their e-newsletters in one quick sign up process. Genius. Rodale Here is how you can swipe Rodale. Find a magazine/publication in the niche you write for. Buy the… Continue reading
How to Use “Future Casting” to Turn Your Readers Into A Raging Ball Of Buying Emotion
Imagine being able to string your reader along… Clicking something deep within their brain that forces them to read the next word… then the next… then the next. With each word a well of emotional pain and anguish is unleashed within the reader. They slip from “thinking” to “reacting” and they become entirely your pet…. Continue reading
5 Ways to Integrate NLP Into Your Copywriting
You don’t have to call it NLP if you makes you feel “icky” inside… but some words DO get results. Here a few quick and easy ways that you can start implementing “selling” words into your copy today. 1. Use Positive Language The human mind finds it much easier to focus on positive rather than… Continue reading
How To Be A Prolific Writer
If you can’t stand writing, you better pick a different game. It has been my experience that there is a direct correlation between being a prolific writer and success in the world of making a living as a full-time writer. The more you write. The more you make. I keep a running daily total of… Continue reading
3 Ways The World Of Fiction Makes You A Better Copywriter
I love fiction. I love it as art, books, movies – whatever. I consider it the pinnacle creation of the human mind. Our ability to create worlds in our heads, emotions, situations, characters and then to communicate those ideas to others insomuch that they receive that communication and have an emotional reaction – that is… Continue reading
Why Story Based Entrepreneurship Is The New Model For Success
What do Apple, Tom’s Shoes, Chrysler and Dan Brown (Of Inferno) all have in common? They are great storytellers. Steve Jobs built a cult of technology lovers by turning plastic and hardware into a story. Tom revolutionized the business world by implying a hidden story behind each and every pair of shoes sold. Chrysler took… Continue reading
How To Start A Cult: A Guide To Launching Your Business Into Overdrive
Disclaimer: This post might offend you. But you are going to walk away armed with knowledge that less than 2% of the population can claim. And once you apply it to your own business, you will see immediate results. How Watching TV Might Actually Be A Good Thing Normally, I wouldn’t condone wasting hours in front of the television…. Continue reading