Here is one of the most common questions I get trickling in to my inbox: “How much does it cost to get X conversions on my product?” People want the hard numbers, man! They want to predict the future to the n’th degree. But you can’t. Not really. There are just too many factors in… Continue reading
Post Category → Copywriting
Skunk Lady Exposes “Marketing Complexity”
Social media. SEO. Direct Mail. Media Buys. Email. Content Marketing. Shall I continue? There seems to be this idea floating out there in the Internet marketing world that Complexity = Success. “Multi-channel marketing or die.” Ha! I can’t think of worse advice for the yet-to-be-successful than “diversification of your marketing channels”. Forget that. Instead, what… Continue reading
The Most Swipeable Email List In History?
Is Ben Settle’s list. Hand’s down. The second most swipeable email list however… Is mine. Here’s why: Over the course of the next 100 years, I will be sending out daily emails. Yes. Every. Single. Weekday. Emails so ripe and full of the stuff you crave for building your business it’s gonna be like tiny… Continue reading
I don’t know why more people aren’t talking about this… Seems obvious don’t you think?
Selling is a craft! Just like woodworking is a craft. Just like sewing is a craft. Just like writing is a craft. Craft = There are certain rules to follow and master. When you implement those rules, you get predictable results. “Put this piece of wood here, and this one over here, and BAM! you… Continue reading
Beware: The “Congress Model” of doing business…
In the U.S. and of A we have an elected body of officials that make our decisions for us. We call them congress. (Fast forward to the part after the history lesson)… They are supposed to pass laws and stuff. But they really are champion stallers. I’m talking Olympic level procrastination. They are so good… Continue reading
I Need To Send You This Before I Poo My Pants
Not joking. I have to go to the bathroom so bad right now. It’s starting to hurt. But I need to get this to you first. So, I am typing as fast as I can while clenching it as hard as I can. Also, I needed a post title that would grab your attention so… Continue reading
The Barkless Dog That Bites
“Hype is for hosers.” That was a subject line from one of Ben Settle’s best performing emails. (In case you don’t know, Ben Settle is the KING of selling through emails). And it also happens to be 100% true. Let me give you an example: Sometimes, when I am running on trails through Forest Park… Continue reading
Marketing’s Little “Game Of Thrones” Secret
George RR Martin is a bagillionaire because he perfected one small bit of writing advice: “Kill your darlings often and early” In writing it means: Don’t hold on to your bad ideas/characters/plots so long that you ruin the story. No. Ole’ Georgie doesn’t have any problem killing off characters that have run their course. And… Continue reading
This Guy’s Toddler Is A Guru
For your Monday evening consideration, Have you ever met/lurked those people who just seem to have the Midas Touch? Like they have this sixth sense about themselves in whatever they do. Be it writing, be it business, whatever. It’s as if they are “above” the conventional rules. The good news is, you can be just… Continue reading
Copywriting VS. Conversion Rate Optimization (And no… they aren’t the same thing…)
Conversion rate optimization & copywriting are NOT the same thing. If you thought they were, then you best bust out your pen and paper because you are gonna want to start taking notes. Copywriting Isn’t All That Great Let me throw some ancient wisdom your way. Ed Mayer said that marketing is basically this: 40%… Continue reading