Stephen King is the man. Honestly. He become one of the richest men in the world by simply writing his ideas down on paper. No employees. No angel investors. Didn’t even need to rent an office. That is hustle on a genius level. But here’s the thing… His ideas aren’t that great. They aren’t that… Continue reading
Post Category → Copywriting
“Trash That Ad” Episode 1: Mega New York Misses And A Sci-Fi Victory For The Masses
Yes! I’ve been wanting to do this for a loooonnnggg time… And it’s finally done! In today’s episode of “Trash That Ad” we’ll discuss: + How to find the emotional angle that the multi-$1,000,000,000/year industry completely missed… on one of the most expensive ad spends I can think of… + Why I use the “Re-frame… Continue reading
Gordon Ramsey Would Love This. The NY Times Is Gonna Hate Me For This.
Or maybe they’ll hire me. Who knows. Either way, I’m just giddy with excitement. Tomorrow is the very first episode of “Trash That Ad”. You know what that means right? We’re going “under the hood” of the latest, hottest, highest converting direct response pieces… You’ll see the layout, positioning, the ad copy, where it was… Continue reading
It’s Time To Rethink The Oldest And Most Hated Profession In The World…
If you engage in this profession (either as a provider or receiver) you can expect to get called names like: “Loser” “Slimy” “Dirty” “Primary reason for all of society’s problems” And a whole host of other uninformed, delusional, and idiotic phrases/names/insults. However, (and perhaps this is the real reason WHY this profession is hated) if… Continue reading
Can Trolls Really Make You Money?
No. Not just a little bit no… but argue-with-me-till-the-day-I-die certified no. Sometimes, as a person who makes their living online it’s pretty darn easy to forget that. Let me give you an example: Yesterday, for some reason, the trolling gods decided to visit me with their vengence. I was getting hammered via email, Twitter, and… Continue reading
How I Doubled Email List Revenues In 3.285 Weeks
Before I share with you the strategy, I need to make two things very clear: 1. This is going to be sort of a long email. It’s got lots of good stuff in it. It will also make you a lot of money. 2. If you aren’t using email to sell, then drop everything you’re… Continue reading
The Da Vinci Code Was Right…
You ever read The Da Vinci Code by Dan Brown? Me neither. But I did see the movie. While the literary critics might not be fans, anything that can make church seem THAT cool has to be worth something right? But that’s not the point of this email. This is: Hidden within the Da Vinci… Continue reading
“Never Tell The Truth In Marketing”
I used to get in fights a lot as a kid. By the time I was 18 I had moved 26 times. Being the new kid meant being the easy target. When I was really young, I thought I could prevent getting punched in the face by telling people how cool I was. A sort… Continue reading
Testimonials vs Proof. Who Wins?
You’ve only got so much time to do stuff. Are you spending it collecting the right elements for your sales page? Probably not. In this video I break down the #1 most important element to a successful sales page, and show you EXACTLY how I did it to my own sales page to increase revenues… Continue reading
152 Of The Best Subject Lines From The Past 90 Days
How To Increase Open Rates Without Even Trying I have a dedicated email address that I use JUST for signing up to email lists. Competitors. Idols. Random ads on Facebook. I sign up for ALL of them. And I monitor those emails like a hawk. And for the past 90 days I have been swiping… Continue reading