This is how televangelists convert atheists. It’s how climate change deniers convince people that scientists are wrong. It’s how politicians win office. It’s how great salesmen (and women) get rich. Understanding Your Audience The people who read your sales copy or hear your sales pitch aren’t blank canvasses. They are complex, multi-faceted human beings. They… Continue reading →

This is how televangelists convert athiests. It’s how climate change deniers convince people that scientists are wrong. It’s how politicians win office. It’s how great salesmen (and women) get rich. Understanding Your Audience The people who read your sales copy or hear your sales pitch aren’t blank canvasses. They are complex, multi-faceted human beings. They… Continue reading →

What you’ll learn from reading this: I’ll reveal my 2 highest (and cheapest) converting ads that I used to build an almost $400,000 copywriting business in just 15 months… (HINT: These are the 2 “winners” out of split-testing hundreds and hundreds of ads/targeting groups/etc. over a year long period) You’ll discover why implementing “the laugh test”… Continue reading →

It was the best of times, it was the worst of times … Quick. Name that book. (And don’t use Google!) My guess is, even if you’re not much of a reader you recognize that line as the famous opening sentence of Charles Dickens’ A Tale of Two Cities. A Tale of Two Cities is… Continue reading →