In 2004 I was in Alaska. In deep, deep Alaska. The part of Alaska where the highway turns from asphalt to gravel to logging roads to helicopter rides. I was 18 years old, and I was fighting fire in one of the worst wildfire seasons Alaska has ever had. The physical challenge of fighting wildfire… Continue reading
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My Favorite Business Tool? A Punching Bag.
Supposedly, the best way to run a business is like a soulless robot. No emotion. Just statistical analysis and coldhearted decisions making. And honestly, that sounds like a pretty great way to do things. But I can’t. No matter how hard I try, at the end of the day I can’t tell where my personal… Continue reading
We Are Making This Harder Than It Needs To Be
True Confessions: I love pain. I run 100 mile races for fun. I procrastinate all the time. I hold on to grudges long after their time has come and gone. And worst of all… I try to do everything myself in my business. Admit It. You Love Pain Too. You know you should be working… Continue reading
Copywriting VS. Conversion Rate Optimization (And no… they aren’t the same thing…)
Conversion rate optimization & copywriting are NOT the same thing. If you thought they were, then you best bust out your pen and paper because you are gonna want to start taking notes. Copywriting Isn’t All That Great Let me throw some ancient wisdom your way. Ed Mayer said that marketing is basically this: 40%… Continue reading
What A Mama Grizzly Can Teach You About Making More Money
Think on this: A mother bear experiences no fear in defense of her cubs. Why? Because her focus is entirely outside of herself. I have really bad days where work is that last thing I want to do. I complain as much as anyone else. I am a human being. But the reality is, that… Continue reading
Here’s How To Get All The Courage You Need To Accomplish Everything You Want
If you want to make money, you gotta make stuff. Thinking about making stuff earns you exactly $0.00. To get shit done, you gotta have courage. All the people you see on TV making big bucks, living the life you want to live have courage. Lots of it. You can have courage too if you… Continue reading
Kindle Unlimited Isn’t The End Of The World For Authors. Here’s Why…
Authors are up in arms over Amazon’s most recent launch of the Kindle Unlimited service. I guess I see things a bit differently. Fact: Reading for fun is on the decline (source: The Decline of the American Book Lover & The Number of Teens Reading for Fun Keeps Declining). Fact: Ebooks trend opposite of that… Continue reading
The Smart Way To Write JV Emails… That Actually Works.
No thanks. When you’re pitching a joint venture (JV) “no thanks” is the second worst response you can get. What’s the worst? No response at all. If you’re looking to turn a profit online, a JV could be your Holy Grail. They’re fast, effective, and can pay long term dividends. Problem is, much like the… Continue reading
Your Stuff Sucks And It Will Still Make Money. I Promise.
I have two friends who are trying to break out of their desperately boring jobs and journey across the great divide into entrepreneurship. They have chosen to write books for Kindle. I have chosen to help them. What you are about to read is an email that I sent trying to light the fire under… Continue reading
My Sexiest Client Just Got A 55% Open Rate On Her Recent Email Blast… Here’s How I Did It.
I have a really hot client. I mean, drop-dead, “let’s make babies together”, gorgeous client. I first met her back in 2008. In 2009 we got married. And we did end up making a baby… And ever since then I have been busting my copy chops all up in her online business. Recently we launched… Continue reading