My team is growing like crazy, and part of my responsibilities with this new team is to make sure and set the tone/create the culture that I want my company to be all about. In that effort, I sent this message to my team: “I think we all need a little reminder of who the… Continue reading
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The “Ritual Promise” Is A Lie
This is the promise: Step 1. Set up a routine/plan/template. Step 2. The more detailed the better. Step 3. Do it the same way everyday. Step 4. Profit/rise to the top. This is a lie. Here’s why: #1. You Aren’t A Machine In case you need it, consider this the “permission” you seek to use… Continue reading
Stephen King Haters Unite (I Reveal His Dark Business Secrets)
So, yesterday I sent out an email about the Great Lord of Darkness Senor Stephen King. In it I said some things about the $40,000,000/year man that caused a few of you to take up your pitchfork and assault my inbox with cult-like protest. Good. Because I wanted to talk more about The King. Look,… Continue reading
I’d Rather Be This Than Good
Stephen King is the man. Honestly. He become one of the richest men in the world by simply writing his ideas down on paper. No employees. No angel investors. Didn’t even need to rent an office. That is hustle on a genius level. But here’s the thing… His ideas aren’t that great. They aren’t that… Continue reading
“Trash That Ad” Episode 1: Mega New York Misses And A Sci-Fi Victory For The Masses
Yes! I’ve been wanting to do this for a loooonnnggg time… And it’s finally done! In today’s episode of “Trash That Ad” we’ll discuss: + How to find the emotional angle that the multi-$1,000,000,000/year industry completely missed… on one of the most expensive ad spends I can think of… + Why I use the “Re-frame… Continue reading
Gordon Ramsey Would Love This. The NY Times Is Gonna Hate Me For This.
Or maybe they’ll hire me. Who knows. Either way, I’m just giddy with excitement. Tomorrow is the very first episode of “Trash That Ad”. You know what that means right? We’re going “under the hood” of the latest, hottest, highest converting direct response pieces… You’ll see the layout, positioning, the ad copy, where it was… Continue reading
It’s Time To Rethink The Oldest And Most Hated Profession In The World…
If you engage in this profession (either as a provider or receiver) you can expect to get called names like: “Loser” “Slimy” “Dirty” “Primary reason for all of society’s problems” And a whole host of other uninformed, delusional, and idiotic phrases/names/insults. However, (and perhaps this is the real reason WHY this profession is hated) if… Continue reading
Can Trolls Really Make You Money?
No. Not just a little bit no… but argue-with-me-till-the-day-I-die certified no. Sometimes, as a person who makes their living online it’s pretty darn easy to forget that. Let me give you an example: Yesterday, for some reason, the trolling gods decided to visit me with their vengence. I was getting hammered via email, Twitter, and… Continue reading
How I Doubled Email List Revenues In 3.285 Weeks
Before I share with you the strategy, I need to make two things very clear: 1. This is going to be sort of a long email. It’s got lots of good stuff in it. It will also make you a lot of money. 2. If you aren’t using email to sell, then drop everything you’re… Continue reading
When Things Go Wrong In Business
The other day I promised you a video teaching you about the various “proofing mechanisms” that I use in my sales letters to drastically improve conversions for my clients and myself. However… Something happened this week that I need to share with you in this email to warn/teach you so that you can avoid similar… Continue reading