My Sexiest Client Just Got A 55% Open Rate On Her Recent Email Blast… Here’s How I Did It.

I have a really hot client. I mean, drop-dead, “let’s make babies together”, gorgeous client. I first met her back in 2008. In 2009 we got married. And we did end up making a baby… And ever since then I have been busting my copy chops all up in her online business. Recently we launched… Continue reading →

3 Ways The World Of Fiction Makes You A Better Copywriter

I love fiction. I love it as art, books, movies – whatever. I consider it the pinnacle creation of the human mind. Our ability to create worlds in our heads, emotions, situations, characters and then to communicate those ideas to others insomuch that they receive that communication and have an emotional reaction – that is… Continue reading →