I used to get in fights a lot as a kid.
By the time I was 18 I had moved 26 times. Being the new kid meant being the easy target.
When I was really young, I thought I could prevent getting punched in the face by telling people how cool I was.
A sort of early-warning anti-missle defense.
“I collect POGS! Aren’t I the coolest?”
“I can run around the whole playground in 3.6 seconds. Aren’t I fast?”
“My dad can beat up your dad. Want to be friends?”
As I got older, and my nose more and more crooked, I realized that “telling” people I was cool backfired. It didn’t just backfire sometimes.
100% of the time that I tried to “tell” people I was cool, I got punched in the face.
The older I got, the more I realized I needed to “show” kids how cool I was if I wanted to avoid the pain.
Instead of bragging about my POGS collection, I would simply step into a game, dominate, and walk away with a new stash.
Instead of trying to convince the playground girls I could run, I would simply run circles around all the other boys in soccer.
Instead of using my dad’s size to threaten kids into being my friends I just kept my darn mouth shut because that is a weird way to make friends.
The point is:
Never “tell” people anything in Marketing.
Not even the truth.
Show it.
Show it through your actions.
Show it through your results.
Show it through the WAY that you market.
One of the easiest ways to “show don’t tell” is to use what we hired guns like to call “proofing mechanisms”.
And “proofing mechanism” are DANG powerful.
Just this past month a single “Proofing Mechanism” made me an additional $1,200 per week in new clients (as shown in last Friday’s video).
Two months ago I found a “proofing mechanism” for a client that shot the conversions on his landing page up to 80% for cold traffic opt-ins (I’ll be showing you how I did that later this week).
And this email is an example of a proofing mechanism for my copywriting service. Can you see it?
So, instead of “telling” people the truth, “show” them the truth.
This week’s emails are ALL gonna be about how to add more of these little “proofing mechanisms” to the way you write copy and market your product or services.
So stay tuned and let me show you how it’s done 😉
To your success,
Mike
P.S. If you want to see “proofing mechanisms” in action, visit this sales page http://www.freelancecopywritermike.com and see if you can’t identify at least 3 mechanism in play that are causing that page to convert so well.