Not joking.
I have to go to the bathroom so bad right now. It’s starting to hurt.
But I need to get this to you first. So, I am typing as fast as I can while clenching it as hard as I can.
Also, I needed a post title that would grab your attention so I could teach you something about selling.
About selling a crap ton of whatever you want to sell.
This is the lesson:
You are still reading this post because it is DIFFERENT.
You can call it a “pattern interrupt”, you can call it “contrasting”, you can call it whatever you want. But you are reading this because the post title is different.
The opener is different.
The lesson is different.
And your brain loves it.
And you aren’t the only one who loved it. My guess, is when I send out this post as an email to my list at least 650 other people will open it (based on past emails like this one).
And there is a really powerful lesson there:
If you want to get noticed you HAVE to be different.
Take my copywriting service for instance:
In a world of carbon copy “copywriters” this service stands out.
Why?
Because it is different.
It goes against conventional marketing wisdom: Good copy = expensive.
My pricing choice was deliberate. I want people to read the sales page, see the price and think, “Well, this is different.”
Because “different” sells.
“Different” arouses curiosity.
“Different” goes viral.
“Different” got you to read this.
And “different” will get some of you at least to hire me to write your copy.
It just plain works.
Try it out for yourself.