Copywriting For The Rest Of Us
“I have spent a good part of the last two years studying copy and how to write words that motivate people to take an action. I have studied top Copywriters of all time Halbert, Benchenvenga, Carlton and many of the best sales letters of all time.
I can tell you getting good at copy is hard but essential if you plan to make real money online.
I would have loved to have had this book two years ago because Mike has hit something here. He really makes the essential lessons easy to understand and to use for your business quickly.
I know most business owners will not dedicate the time I have and they shouldn’t to learning good copy. Yet with Mike’s book they don’t really have too. Also those who are more advanced will learn from his work as well.
If you are looking to improve in the one area of your business then you do need copy skills. You need to have the ability to get others to say yes.” – Andrew Zirkin
“Whether you’re just starting to learn about copywriting, or you’re a seasoned copywriter, there is something for everyone in Mike Shreeve’s book. He explains the theories behind what, and how, to write good copy, and he shows the ‘before’ and after’ of what good copy looks (and feels) like.
The book is broken into logical sections, so you can follow along, and implement, at your own pace. Mike includes a number of useful tips and suggestions, and writes with a keen sense of humor. It’s clear that he loves to write copy, and wants to teach what he knows to others.” – Sue Weiss
“Mike has been on the front lines producing copy that generates results. This is someone who is practicing what he preaches day in and day out. The fact that he shares these skills is a testament to his commitment to helping others succeed. So Buy This Book Already.” – Suncoast
Video Marketing For The Rest Of Us
“I loved this book! I have read lots of books about YouTube – some I liked, some not-so-much – this one I really liked! Mike takes you on an interesting journey of his life and how he came to use YouTube in his business. There are mindmaps and he actually reveals his personal rolodex for outsourcing. You don’t see that very often! If you are remotely interested in incorporating YouTube in your marketing plan, I would highly recommend reading this book. You’ll be glad you did….I’m certainly glad I did.” – Sara Jane Scott
“Let’s face it. YouTube is HUGE! I’m constantly advising clients to make videos. It increases client trust, builds a community, and creates a lot of good old search juice.
So why aren’t more businesses taking advantage of YouTube? Fear of time, cost, looking horrible. Video Marketing for the Rest of Us describes how to overcome all those objections. Mike Shreeve is practical and clever in explaining what everyone can do TODAY. He provides basic and simple techniques to create videos that will be watched and ring your cash register.
Their is no excuse. It’s a lost opportunity to increase your revenue if you do not buy and follow Mike’s advice.
The part I found interesting was right in the beginning. His approach to helping people not even in business yet find their passion and how to apply it in YouTube.
If you have a real fear of being on camera, fret no more. Mike provides a solution involving outsourcing everything but the management of what you want. He provides his favorite resources to hire to: create visual, get tailored voice over, pick music, and get someone else to assemble the entire package for you. For as little as $100 you can have a video to sell you, your product, your brand, your company. Your actual investment of time would be less than an hour. Getting all the pieces could take a couple of weeks but who cares! You’ll have something professionals could be paying over $10,000!
Do I think the above approach works? Yes. Do I think every video should be done this way? No. But heck, it gets you up and running on YouTube.” – Patricia L. Ferdinandi