George RR Martin is a bagillionaire because he perfected one small bit of writing advice:

“Kill your darlings often and early”

In writing it means: Don’t hold on to your bad ideas/characters/plots so long that you ruin the story.

No. Ole’ Georgie doesn’t have any problem killing off characters that have run their course.

And neither should you.

Successful marketers know this: Winter is coming.

It always is. You are always one fierce competitor away from it all going to hell in a handbasket.

8 months ago when I started running FB ads to attract clients for a copywriting service… NOBODY was running FB ads to promote a service based business. Now all I see are sponsored posts in my newsfeed for copywriting services.

Some of them are blatant copies of my campaigns.

Here Is What Successful Marketers Know

If you aren’t willing to “kill off your darlings” you are going to be snowed over.

Literally.

Kill your bad ideas.

Decimate your low performing businesses.

Get rid of people who are slowing you down.

Toss the dead weight.

I recently had to do this with my copywriting service:

www.Freelancecopywritermike.com

I hired new front end staff. Steely eyed killers who love people more than life itself.

I did it to replace my worst idea ever: Me doing it all myself.

Translation: Now, not only does my competition have to try and beat my low prices, but they have to try and beat my insanely good customer service.

For you, as the copywriting consumer, this means bonus treats. Better copy, faster. Less headache.

For myself, it meant killing off my darling idea of trying to do it all myself.

The result?

Find out for yourself:

www.FreelanceCopywriterMike.com

(The new staff start today)